PANASONIC WASHER X NEYMAR JR.

To promote public interest in Panasonic washing machines on social media and to further win over potential customers with entertaining content from the brand, KKLD* supported Panasonic in filming the renowned footballer Neymar Jr. perform a difficult trick shot – strike a football into a Panasonic washing machine from a distance beyond the standard penalty shot distance.

As a result of thorough production planning, live action and camera direction plus on set management, we successfully captured Neymar's impressive feat in all its glory. This was shared with the public on Panasonic's social media channels, and Neymar's personal page. In addition, KKLD* also developed print and out of home creative which saw Neymar showcase Panasonic washing machines.

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OTHER WORK