After winning a highly contested pitch process, KKLD* became responsible for the complete overhaul of Baume & Mercier’s digital presence.

Concept, design, and technical implementation for a new e-commerce site were all carefully strategized to fulfill the needs of both luxury watch enthusiasts and casual browsers alike. Available in eight languages, the new site includes a comprehensive, yet coherent user experience with an unmistakably premium look and feel. Exclusive product imagery, video content, and interactive watch and gift finders immerse the visitor in Baume & Mercier’s richly historical, yet forward-thinking universe.

KKLD* ensured that the luxury watchmaker’s extensive collections were readily available to browse and that the brand’s first e-boutique was seamlessly integrated to provide quick and easy transactions for their users with smart shopping solutions.

Explore the Baume & Mercier E-Boutique.


To launch Baume & Mercier’s fifth collection, Clifton, KKLD* introduced a completely immersive product experience for their audience in the form of a one-page parallax website.

As the user scrolled through the page, they were taken on a journey exploring each feature of the new collection through thematic pillars expanding upon the collection’s rich history and the 1950s “Golden Era” influence. A series of banner ads were created and strategically placed to drive users to experience the new collection for themselves. The result was a flowing narrative of success and urban style that served as a perfect introduction to both the Clifton collection and Baume & Mercier as a brand.

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