The release of the Lumix TZ70 saw KKLD* partner with Panasonic to build on the campaign success of the previous Lumix model and continue to strengthen the product position as the ultimate travel camera of choice.

KKLD* created print, digital, out of home, banners, product pages and brand videos encapsulating that eye opening wonder that travel brings and the TZ70’s crucial role in the experience. “Travel broadens the mind, Lumix TZ captures the details.” becomes the mantra for this integrated campaign that launched the TZ70 in Europe, US and Asia.

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