Concept and implementation of brand repositioning for Thomas Cook / Neckermann.
In order to improve and increase brand awareness, as well as to achieve an image transfer into the premium sector, we carried out an overall redesign of the
Neckermann Reisen e-commerce platform. The project includes concept & design, animation, project-management and online-ads.
Bucher Last Minute
Repositioning and online relaunch of Germany's biggest provider of last-minute-travel.
For Bucher Last Minute we created an all new booking-platform at www.bucher.de
. The online brand was
fundamentally reworked and a new, simplified booking-process was developed. The introduction of the new e-commerce brand was accompanied by a cross media
campaign including online and radio.
Lufthansa, Fraport, Airbus /A380
Event-Communication for Lufthansa, Fraport and Airbus.
Development of an event CI, and communication-concept for the first landing of an Airbus A380 at Frankfurt airport in 2005 and for the first passenger flight of an Airbus A380 in 2006.
Lufthansa A380 Give Aways
For the introduction of the new Lufthansa flagship Airbus A380, giveaways were developed for employees, partners and passengers. The simplest and most efficient thereof turned out to be the Airbus A380 arts-and-crafts sheet, out of which a realistic paper model could be built.
Global Change Management Campaign.
Communication-strategy and implementation of a campaign for the global introduction of a new service culture and the new process-supporting software "PICTURES" for 8500 employees in 120 stations on 5 continents. The campaign encompassed "Lead User" events and trainings, an online community-platform, release-letters and a print-campaign as well as employee-events in Frankfurt, Bangkok, Dallas and New York.
Lufthansa Pictures Print
Print communication-campaign with consecutive, cross-linked topics. The campaign accompanied the rollout-process for the PICTURES software for 2 years and divided the long-term change in topical clusters on the basis of which employees were prepared for and included in the change process.
Ein Hartz Für Berlin - Festival Campaign
Together with Berlin musicians “Icke&Er” and “Bela B”, we launched an integrated campaign for the charity festival “Ein Hartz für Berlin.”
We conceived, designed and programmed the official web presence of the festival, staged a comprehensive print campaign, and incorporated a strong web 2.0 element – especially in cooperation with StudiVZ.
HelsinKissBerlin was an integrated media campaign on behalf of the city of Helsinki. A four-week festival of cultural exchange between Berlin and Helsinki, the purpose of the campaign was to develop interest in both Helsinki and Finnish culture among the people of Germany. In addition to the festival itself, an accompanying online platform enabled access to the event program, subscription to newsletters and PR activities. Our services also involved strategy, concept development, naming and design, as well as the implementation of the overall cross-media campaign: print, event management, integration of cooperation partners and guerilla marketing.
We developed a uniform campaign design, including a style guide handed out to event cooperation partners. Our campaign included designing posters, postcards and booklets outlining the event program. PR activities involved promotion in Berlin's lifestyle and nightlife magazines, including "Zitty" and "VICE Magazine." Teaser posters were displayed prior to the festival to raise awareness and curiosity. While posters were hung all over the city of Berlin, postcards and booklets were distributed in the city's hippest bars and cafes, in museums, airports, shops, universities, restaurants, hotels and hostels, based on exposure to specific target groups.
We designed, created and programmed the festival website www.helsinkissberlin.de, where people were able to access information regarding every individual event, as well as an overview of the overall program including the event schedule, newsletter subscription and other important information.
The program was divided into six categories: Exhibition, events, seminars, music, parties and film. A variety of interesting links to Finnish cultural and tourism resources provided users with further insights and information. The website also provided an ample download section to facilitate press coverage.
HelsinkissBerlin Guerilla Marketing
In cooperation with the magazines Zitty and 030, we initiated a "kissing Flashmob" in Berlin to raise media awareness of the campaign. The Flashmob was held during the Helsinki market at Berlin's famous "Alexanderplatz". Radio Fritz (RBB) broadcast announcements, and the event was also made public through specially designed advertising postcards.
HelsinkissBerlin PR Activity
We arranged the official HelsinKissBerlin press conference at Alexanderplatz during the Helsinki Market. Merchandising and promotional giveaways, organized as part of the festival, will ensure that it is remembered long after the official program has finished.
PR Stunt: Berlin girl meets Finnish guy in Berlin.
This was destined to be the biggest love story of the event. After meeting and spending last summer together, a girl from Berlin and a Finnish guy had lost contact. Now, the girl was searching for him desperately. With the support of the media, we started a huge online initiative to find the young Finnish man.
HelsinkissBerlin Press Coverage
Information and reports about the festival appeared in 48 daily newspapers, 61 print magazines and 77 online magazines. These included: Der Tagesspiegel, Berliner Morgenpost, Süddeutsche.de, VICE, Zitty and the Riesenmaschine blog. In addition, there was extensive TV coverage.
HelsinkissBerlin in cooperations with:
MUSEX, VICE Magazine, Koskenkorva, Finnlines,
Riesenmaschine, Radio Fritz & Radio Eins (RBB)
Cervélo Website relaunch and rebranding
Cervélo is the world's largest producer for Time Trial and Triathlon bikes and a leading manufacturer of high performance racing bikes. The brand stands for technical innovation, and the uncompromising pursuit of performance and quality. All made possible by modern production technologies and materials research. This claim is underlined by the fact that Cervélo is the only wheel manufacturer with its own Tour de France team.
As lead agency, we transfer the client’s high standards in design to the communication tools we use across all media to portray them. We relaunched cervelo.com in early 2010 and accompanied it with an overall rebranding for the company. Our emphasis was to present a reduced aesthetic that mirrors the brand's core values: innovative products with state-of-the-art engineering.
We built unique features for the site including: A Product Finder, a 360 ° viewer, Riders-Blog, Video Portal, news ticker, retailer locator, a test rides application for interested customers, and posted a full and ongoing racing calendar. We also created a community page that centralizes activities on all social media platforms.
Cervélo give-aways for premium customers
Cervelo’s "Beyond The peloton" program was created to generate opportunities for premium clients and sponsors to experience the Cervelo Test Team and riders at close range.
Our task was to increase the quality of, and impact of this program. We produced a set of high-quality image maps in the style of collectible autograph cards in customized cases. These were presented to potential sponsorship partners and premium clients at global high-profile events.