KKLD* relaunches FindTheBest.com
KKLD* has re-designed FindTheBest's unbiased data-driven comparison engine; the new design is transforming the comparison engine into an engaging tool for researching highly considered purchases online.
Kevin O'Connor, co-founder of DoubleClick, started FindTheBest to remove chaos from an ever-expanding Internet. The powerful engine behind FindTheBest, built by the same team that created DoubleClick's engine, uses a combination of human curation and technology to provided users with relevant structured information on products and services users often spend hours researching.
KKLD* built an invaluable user experience by focusing on two key goals. First, KKLD highlighted FindTheBest's focus on consumer advocacy by visually communicating that the website is focused on the facts. Second, KKLD's design simplifies the user experience; ensuring users can navigate the comparison charts, filters and various resources—from buyer’s guides to Q&As—quickly and effectively. In addition to the website design, KKLD* introduced a fresh contemporary logo and "Best of" badges for products and services at the top of FindTheBest's Smart Ratings.
"KKLD* is a talented and passionate team of creatives," said Kevin O'Connor, CEO of FindTheBest. "The new designs are transformational and the process seamless." This same sentiment is shared by the prominent heads at Kleiner Perkins, the venture capitalist financing FindTheBest.
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