Created as a social extension of the MINI NOT NORMAL brand campaign, KKLD* utilized cutting edge interactive technology to avenues both online and off. By fitting a MINI Countryman with 48,000 LEDs, users were able to fully customize the car’s one-of-a-kind design.
For two weeks, users streamed short videos directly onto the surface of the car via Twitter, Vine, or their webcam through a Facebook app. They tuned in live as their composition was driven through the streets of London and received a personalized clip of their creation to keep and share. The campaign garnered record-breaking views on Facebook, YouTube, and Ustream, earning it a #1 spot on the Mashable Viral Video Charts.