KKLD* established an integrated design concept for the new car sharing service from BMW i, MINI and SIXT. Along with the brand name and logo, KKLD* comprehensively developed the car sharing vehicles inside and out, from the exterior branding to the interior touchscreen menu, website and smartphone app.
The brand promise of being “simple, understandable and consistent” can be seen at every touch point through seamless interaction design. Whether in the car, the app or on the website, the user benefits from a combination of established best practices and innovative solutions.
With DriveNow, KKLD* underscored its role as a cross-media, full service agency with an integrated approach.